Description
The Google Analytics Training is a 2-day, live online or in-person program covering the use of Google Analytics 4 (GA4) and reporting processes. It presents the current GA4 curriculum for teams that want to evaluate website and app performance, user behavior, and marketing activities.
The program ranges from the dashboard and setup steps to dimensions, metrics, events, and conversions. Reports, the Explore area, custom metrics and dimensions, and audience building and usage are also part of the training. You can request a training plan and quote based on your organization’s measurement and reporting needs.
Outline
Introducing Google Analytics 4
- How It Works
- General Introduction and Dashboard Overview
- Setup Steps
Google Analytics 4 Dimensions and Metrics
- Dimensions
- Metrics
- Parameters
Events and Conversions
- Events
- Conversions
- Creating Events and Conversions
Google Analytics 4 Reports
- Reports Area Overview
- Real-Time Reports
- Demographics
Google Analytics 4 Reports 2
- Lifecycle Reports
- Monetization Reports
- Retention Reports
Google Analytics 4 Reports 3
- Filtered Reports
- Creating Custom Report Fields
- Library (Console Link)
Google Analytics 4 Explore Area
- Exploration Templates
- Creating Explorations
- Sharing Explorations
Google Analytics 4 Creating Custom Items
- Custom Metrics
- Custom Dimensions
- Custom Events
Google Analytics 4 Audiences
- Audiences
- Audience Building
- Using Audiences
Prerequisites
There are no prerequisites.
Related Training and Quote
To cover marketing channels and KPIs together, see the Digital Marketing Training; for a focus on data warehousing and SQL analysis, see the Google BigQuery Fundamentals Training pages.
To get a training plan and price quote for your organization, you can fill out the Contact Form on this page. For other ways to reach us, use the BlueMark Academy contact page.
Frequently Asked Questions
How Many Days Does the Google Analytics Training Last?
The training lasts 2 days.
Is the Training Online?
The training format is listed as live online or in person.
Does the Program Cover Google Analytics 4?
Yes. The curriculum is built around an introduction to Google Analytics 4, dimensions and metrics, reports, the Explore area, and audiences.
Are There Any Prerequisites?
The current program information states that there are no prerequisites.
Does the Training Include Creating Events, Conversions, and Custom Reports?
Yes. Creating events and conversions, custom report fields, and custom metrics, dimensions, and events are part of the curriculum.
How Can We Get a Training Quote for Our Team?
You can share your team’s training needs through the Contact Form on this page and request a training plan and price quote.