Description
The Digital Marketing Training is a 3-day program, delivered live online or in person, that covers digital marketing strategies, channels, and tools together. For corporate teams, it spans everything from strategy and planning to ad management, SEO, and reporting.
The program is supported by practical examples, real-life applications, group work, and project-based assignments. SEM/PPC, SEO, content marketing, email marketing, and social media marketing are covered together with the related tools and KPI/metrics topics.
Outline
Digital Marketing Basics:
- Definition and importance of digital marketing.
- Digital marketing strategy and planning.
- An overview of digital marketing channels and tactics.
- Digital marketing components
SEM/PPC
- What Is SEM?
- The Importance of SEM
- Google Ads (Search, Display, YouTube)
- SEM Tools
- SEM KPIs/Metrics
SEO
- What Is SEO?
- The Importance of SEO
- SEO Components (On-Page SEO, Technical SEO, Off-Page SEO)
- How Search Engines Work
SEO Tools
- Google Search Console
- Google Analytics
- Ahrefs
- Semrush
- Screaming Frog
SEO KPIs/Metrics
- Content Marketing
- Why Is Content Marketing Important?
- Content Marketing and Target Audience
- Content Marketing: Organic, Brand, and Direct Traffic
- Content Discovery and Tracking
E-Mail Marketing
- What Is Email Marketing?
- When Should Email Marketing Be Done?
- Email Marketing Tools
- Email Marketing KPIs/Metrics
Social Media Marketing
- What Is SMM?
- Meta Ads
- TikTok Ads
- LinkedIn Ads
- Other Advertising Channels
- SMM KPIs/Metrics
Digital Marketing Reporting Tools
- Google Data Studio
Prerequisites
There are no prerequisites for this course.
Related Training and Quote
For a growth-focused approach to marketing, consider the Growth Marketing Training; to explore strategy and digital product management together, consider the Strategic Marketing and Digital Product Management Training.
To request a training plan and price quote for your organization, you can fill out the contact form on this page. For other ways to reach us, use the BlueMark Academy contact page.
Frequently Asked Questions
How Long Is the Digital Marketing Training?
The training lasts 3 days.
Is the Training Delivered Online?
The training format is live online or in person.
Are There Any Prerequisites for Attending?
The current program information states that there are no prerequisites.
Does the Training Cover Google Ads and SEO?
Yes. Google Ads, SEM tools and metrics, on-page, technical, and off-page SEO, and SEO tools are all part of the program.
Does It Include Social Media and Email Marketing?
Yes. Email marketing, along with Meta, TikTok, LinkedIn, and other advertising channels, is part of the curriculum.
How Can Our Marketing Team Get a Quote?
You can describe your team’s training needs through the contact form on this page and request a training plan and price quote.