Description
In this training, the basic principles of product management and the processes specific to digital product management are examined in detail. In large organizations, especially digital product-oriented companies, coordination between departments and units is important but difficult. It is very valuable for the success of companies that product management teams can determine company strategies and direct all other units in line with common goals. For this reason, the main objectives of this training are determined as follows:
- Reinforcing what product management is and the responsibilities of product managers
- Ensuring unity in strategies and goals between different departments within the company
- Clarifying what is done and why (Strategy, target, planning and action)
- Advancing product development processes in coordination between all units in line with the targets
- Consolidation of Agile project management processes
During 2 full days of online training, examples from different sectors along with theoretical knowledge
Cases are examined. At the end of each session, it is aimed to better comprehend the topics with the question and answer and discussion section. Internal cases are discussed and exemplified how theoretical knowledge can be put into practice.
Outline
What is a strategy?
Examples / methods of different marketing strategies
Market and competitor analysis methods
What are the goals of marketing?
Understanding consumer expectations
Identifying the target audience
Creating and testing product concepts / Design thinking methods
Differences in Digital Product Management
MVP
Impact Map
Market Fit Analysis
Project Management (Scrum/Kanban/Scrumban)
Agile Project Management / Scrum
Product launch, marketing support, and product performance tracking
Methods of sharing company goals (OKR, OGSM)
Prerequisites
There are no prerequisites for this course.