Description
Growth Marketing Training is a full 1-day online program that addresses customer acquisition, retention, and revenue growth with a data-driven marketing approach. It aims to help companies evaluate modern marketing strategies and techniques in line with their growth goals.
The program examines a continuous test-and-measure approach together with A/B testing, personalization, viral marketing, and scalable growth tactics. The curriculum covers the consumer lifecycle, conversion rate optimization (CRO), retention, growth hacking, marketing automation, and the contributions of artificial intelligence.
How the Training Is Delivered
Along with theoretical knowledge, example cases from different sectors are examined. A Q&A and discussion session follows each section. Internal company cases are used to illustrate how theoretical knowledge can be put into practice.
Outline
The Growth Marketing Approach
- What Is Growth Marketing?
- Reprogramming Our Perspective with a Focus on Growth
Customer Lifecycle and Growth Planning
- Understanding the Consumer – Consumer Lifecycle
- Different Customer Acquisition Methods
- Agile Planning
Testing, Conversion, and Customer Retention
- A/B Tests
- CRO – Conversion Rate Optimisation
- Retention Strategies
- Data-Driven Thinking
Growth Hacking, Automation, and Artificial Intelligence
- Growth Hacking Methods
- Growth hacking strategies
- Growth hacking techniques
- Metrics to use for growth hacking
- Marketing automation tools
- Contributions of Artificial Intelligence
Prerequisites
There are no prerequisites.
Related Training and Quote
Those who want to evaluate retention work together with customer journey, feedback, and experience strategy can explore the Customer Experience Training page. That program focuses on customer experience management.
To request a training plan and price quote for your organization, you can fill out the Contact Form on this page. For other ways to reach us, you can use the BlueMark Academy contact page.
Frequently Asked Questions
How Many Days Does the Growth Marketing Training Last?
The training lasts 1 full day.
Is the Training Delivered Online?
Yes. The training format is listed as live online or in person.
Are There Any Prerequisites for the Training?
The training page states that there are no prerequisites.
Are A/B Testing and Conversion Optimization Covered?
Yes. The curriculum includes A/B tests, CRO (Conversion Rate Optimisation), retention strategies, and data-driven thinking.
Are Example Cases Discussed in the Training?
Yes. Example cases from different sectors and internal company cases are discussed. Each section ends with a Q&A and discussion session.
Are Marketing Automation and Artificial Intelligence Covered?
Yes. The curriculum includes marketing automation tools and the contributions of artificial intelligence.