The Service Design Workshop is a human-centered innovation process that brings together digital and physical interactions in a holistic way to create valuable experiences for customers. This workshop provides an environment where organizational silos are broken down and user-centered innovation emerges, transforming systemic challenges into actionable solutions.
Positioned within a broader hierarchy that includes UX but extends beyond it, Service Design focuses not only on interfaces but also on actors, processes, technologies, and channels—offering a ‘surface-to-core’ examination. Both front-stage interactions and backstage operational systems are analyzed to create an end-to-end service architecture.
Especially in financial services, this approach helps align infrastructure with strategic goals such as security, artificial intelligence, and virtualization—transitioning institutions from traditional structures to modern service provider models while improving operational efficiency, cost transparency, and measurable performance.
Learning Outcomes
At the end of this training, participants will gain:
• A systemic and holistic perspective on service and product development
• Methodological competence using the Double Diamond approach
• End-to-end service design tool proficiency
• Innovation and agility capabilities
• Ability to translate systemic challenges into measurable business outcomes