Description
Customer Relationship Management (CRM) & CRM Analytics Training is a 1-day live online or in-person program focused on analyzing customer data to improve customer relationships and business decisions. By the end of the training, participants are expected to gain theoretical knowledge of CRM analytics and be able to apply it using the Python programming language and its tools.
Customer Relationship Management (CRM) covers the strategies, technologies, and systems a business uses to manage its interactions with customers. Collecting and analyzing customer interaction data, such as purchase frequency and purchase amount, helps improve profitability, business relationships, and customer satisfaction.
CRM analytics can be carried out with analytical techniques such as data mining, machine learning, and artificial intelligence. Insights drawn from customer behavior guide the development of marketing strategies, the improvement of customer service, and the strengthening of the customer experience.
How CRM Analytics Benefits Businesses
- Building data analysis processes that increase customer satisfaction and trade volume through the analysis of existing customer data.
- Supporting more effective business decisions with insights drawn from customer behavior.
- Contributing to the improvement of customer experiences.
Outline
CRM Analytics and Data Set Review
- What Is CRM Analytics?
- Applications of CRM Analytics
- Analysis of a CRM (E-Commerce/Finance) Data Set (Review)
RFM Analysis and Customer Segmentation
- RFM (Recency, Frequency, Monetary) Analysis
- Customer Segmentation with RFM Analysis
- Clustering with K-means (K-means Clustering)
Recommender Systems and Association Analysis
- Recommender Systems
- Simple Recommender Systems
- Association Analysis (Association Rules)
- Applications of Association Analysis
- Association Rules Terms: Support, Confidence, Lift
- Apriori Algorithm
Prerequisites
Participants need basic programming knowledge to attend the training.
Related Training and Quote
This program focuses on customer data analysis, segmentation, and recommender systems. Teams that also want to cover customer journey and experience design separately can explore the Customer Experience Training program.
To request a training plan and price quote for your organization, you can fill out the Contact Form on this page. For other ways to reach us, you can use the BlueMark Academy contact page.
Frequently Asked Questions
How Many Days Does the CRM Analytics Training Last?
The training lasts 1 day.
In What Format Is the Training Delivered?
The training is delivered live online or in person.
Are There Any Prerequisites for the Training?
Basic programming knowledge is required to attend the training.
Is Python Used in the Training?
The goal of the training is to gain theoretical knowledge of CRM analytics and to be able to apply it using the Python programming language and its tools.
Does the Training Cover RFM Analysis and Customer Segmentation?
The outline includes RFM (Recency, Frequency, Monetary) analysis, customer segmentation with RFM analysis, and clustering with K-means.
Are Recommender Systems and the Apriori Algorithm Covered?
Recommender systems, simple recommender systems, association analysis, the terms support, confidence, and lift, and the Apriori algorithm are part of the curriculum.