This training is a comprehensive program designed to clarify the distribution of roles and responsibilities between sales and marketing departments, ensuring that both units work effectively and in alignment toward common goals. In this training, which includes both theoretical knowledge and practical workshops, participants will learn the fundamental steps of sales and marketing, the challenges they face, performance targets, and areas of collaboration. They will develop strategies that can be applied to their own business processes. This training provides the knowledge and skills needed to manage sales and marketing processes efficiently and to help both departments work more effectively to achieve shared objectives.
This is a 2-day online program. Throughout the training, participants will theoretically learn the core concepts and business processes of sales and marketing. They will also have the opportunity to delve into the topics by sharing examples from their own companies in interactive discussions and group work. Designed to reinforce concepts with practical applications, this program aims to provide participants with new perspectives that they can directly implement in their daily workflows.