Description
Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life – both externally towards consumers and internally to employees.
You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.
Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success.
Audience
This course is aimed at anyone with ambitions of a career in marekting and/or professionals who are looking to use brand and product management to enhance the products in their own business or in the company that they work for.
Outline
What is strategy?
Different marketing strategy examples / methods
Market analysis methods
Competitor analysis methods
Strategy formation methods
What are the goals of marketing?
Understanding consumer expectations
Identifying the target audience
Product development processes
Product lifecycle
Product concept creation and testing
Product launch, marketing support and product performance tracking Preparation of communication campaign
Evaluation of creative idea
Monitoring of marketing KPIs
Prerequisites
There are no prerequisites for this course.