Description
Storytelling Training is a 1-day development program that covers storytelling in business, metaphors, and effective presentation.
The program uses hands-on exercises to build memorable narratives and connect with the audience, and it explores the relationship of storytelling with leadership and design thinking.
“The language of our mind is the language of stories. If a person wants to present his or her own thoughts through stories, the listener will not resist; on the contrary, the listener will embrace the speaker.’’ Robert McKee .
Even an opening irony gets read if it has a story! These days storytelling is a very popular subject. When I tell people in conversation about my storytelling training for corporate life, they say “Hmm, Story Telling, you mean…” No, sir or madam: if you are not posting a story on Instagram to send to a friend, then this training is about Storytelling. That is why the Story Telling – Storytelling training was born as an objection…
Because storytelling is one of humanity’s most ancient skills and our greatest distinguishing feature from artificial intelligence. In business, it is widely seen that those who have discovered the power of stories use this power to persuade people. There is no effective speech that becomes boring or hard to understand once it contains a story. The best way to strengthen a presentation, to teach, and not to bore listeners is stories.
Even the simplest, dullest, most everyday subject in the world can turn into a colorful story once you add color, emotion, and spirit. Stories are one of the most effective ways to convey our experiences, our troubles, and our thoughts in a vivid, lasting, and powerful way. In fact, stories are the only way to connect with the people or audiences in front of us. Through stories, or through experiences that we convey by turning them into stories, we present ourselves to others far more successfully, far more movingly, and far more memorably.
We believe that everyone can prepare effective corporate stories using the storytelling canvases of design thinking.
Purpose:
Telling stories is the best way to persuade, to be remembered, and to create meaning. Stories let us build emotional bonds with people. Whether you are marketing a product, presenting your project or idea, or trying to influence the people in front of you, you always need a good story. In this program, participants are expected to recognize the power of stories in business life, learn techniques for creating metaphors, and discover the most effective method of persuasion.
Leadership means touching people’s emotions and connecting with them. The way to touch emotions and connect is to be a good storyteller. The common trait of all the leaders who have shaped history, people, and organizations is that they use stories in a way that persuades people. In this program, participants are expected to explain their strategies and goals through stories, and to tell stories with methods that inspire and motivate.
- Anyone in the business world who wants to increase their impact and improve their communication skills can attend.
- All employees who are going into a job interview or preparing to interview for a position
- Marketing and sales employees preparing to launch new products or services.
Outline
Why Are Stories Effective in Business Life?
- We build up our knowledge of the literature. We examine the parts of the brain that drive persuasion and memory.
- We examine the steps of persuasion according to Aristotle.
The Steps of Storytelling
- With the canvases that design thinking has gifted to the whole world under a CC license, we prepare our first corporate story step by step.
The Art of Metaphor at Work
- Contrary to what we assume, the people in front of us actually do not know much about what we are saying. So, shall we explain it to them through something else they already know, using metaphors?
Using Voice and Body in Narration
- We make people suffer through poor presentations of brands that have wonderful stories. Come on, let’s work together on stage, using Voice-Word-You, to engrave unique stories in people’s minds.
Let’s Create Your Own Story
- We all know that one day we will be asked “Can you introduce yourself?” Using the Change Maker Story Canvas – the storytelling canvas for leading change – let’s create the personal story that people will listen to while looking you in the eye.
Prerequisites
There are no prerequisites
Related Training
You can also explore the Idea Development and Innovation Workshop and Train the Trainer (TTT) Training programs.
Get Information for Corporate Training
For program and quote information tailored to your organization about the Storytelling Training, you can use the Contact Form on this page or reach us through our contact page.
Frequently Asked Questions
How long is the training?
The training duration is stated as 1 day.
Who can attend?
It is suitable for professionals who want to present their products, projects, and ideas effectively.
Are there any prerequisites for attending?
There are no prerequisites for the program.
What topics are covered in the training?
Storytelling in business, metaphors, and effective presentation are covered.
What is the hands-on focus of the program?
The program uses hands-on exercises to build memorable narratives and connect with the audience, and it explores the relationship of storytelling with leadership and design thinking.
How can our organization get information?
You can request program and quote information through the Contact Form on this page. The trainings are intended for organizations and companies.