Description
Design Thinking Training is a 2-day development program covering human-centered design, personas, value propositions and business models.
Delivered through theory, case studies, exercises and group projects, the program focuses on helping participants develop and present their ideas; active participation and preparation work are part of the learning process.
This training aims to teach participants the trends that have recently become popular in design, entrepreneurship and innovation through a learning-by-experiencing method. Design thinking training, which has gained importance in recent years, is playing an increasingly large role both academically and in practice. After design thinking is defined within a theoretical framework, the training will reinforce it with real-life examples and with the insights of an instructor who has experienced it firsthand.
Within the design thinking training, virtual or real business ideas will be examined in all their dimensions, with the aim of preparing their designs so that they can be presented to investment circles or company management.
The Design Thinking Training aims to develop:
- Participants’ systematic and analytical thinking,
- The ability to listen to others and innovate together with them,
- Working together and learning idea development techniques,
- Presentation techniques and public speaking, qualities and skills that are indispensable for success in business life.
- Practice in creating Persona – Value Proposition – Business Model canvases
In addition to theoretical and applied knowledge, the training draws on a variety of methods and techniques, including case presentations from guest participants who are experts in their fields, presentations, computer applications, and group and project work.
It is important to note that, beyond being a conventional classroom course, this is an active seminar. For this reason, participation, interaction and preparation are critically important. There will be various reading assignments on the key topics discussed during the training.
The design thinking and innovation training aims to give people who want to start a new business, business people who need an innovative perspective to grow their business, and anyone who wants to think innovatively at every stage of life a systematic way of doing so.
- For professional employees who want to launch internal ventures and have that potential: teaching the system for gaining top management’s support and creating an entrepreneurial ecosystem within the company they work for.
- Learning by experience the techniques for preparing a presentation flow properly, persuading people of your idea and maintaining the performance that will help us reach our goals.
- Using idea development (IDEANATION) techniques to break free from existing patterns, use our minds much more efficiently and generate analytically brilliant ideas in groups.
Who should attend?
– This program is designed for senior executives. Managers who will lead change.
– Those who manage creative groups and design teams. Designers on design teams.
– All managers who want to specialize in listening.
Outline
Part 1: Design-Driven Thinking
- This part covers the fundamentals of the Design Thinking concept. What is this movement that is rapidly taking over the business world? How can it be useful to you, what can you do with this method, and in which fields can you use it? By learning the application areas and sharing success stories, participants make their own plans.
Part 2: Idea Development Workshop
- Teaching 7 different analytical techniques with applications, in a TTT (Training of Trainers) format
- Getting to know customer motivation with a short version of the Motivation Magic training
- Working on the Persona Canvas and Value Proposition Canvas
Part 3: Working on the Combination of Canvases and MVP – Project Design
- Participants learn to prepare a real or near-real business idea project that examines core topics such as entrepreneurship and innovation management, business idea modeling and innovation management in detail, plans management, marketing and finance in a structured and sound way, and presents the business idea in all its aspects effectively enough to enable an investor to make an investment decision.
Part 4: Business Idea Presentations in 5 Minutes:
- We will prepare presentations in the Elevator Pitch style, a gift of the entrepreneurship world to corporate life. At the end of the presentation, teams will receive one-on-one private mentoring to prepare for real business idea presentations.
Prerequisites
There are no prerequisites.
Related Courses
You may also want to explore the Idea Development and Innovation Workshop and Storytelling Training programs.
Get Information About Corporate Training
For program and quote information about Design Thinking Training tailored to your organization, you can use the Contact Form on this page or reach us through our contact page.
Frequently Asked Questions
How long is the training?
The training duration is stated as 2 days.
Who can attend?
It is suitable for professionals who want to develop human-centered solutions in innovation and entrepreneurship processes.
Are there any prerequisites for attending?
There are no prerequisites for the program.
What topics does the training cover?
It covers human-centered design, personas, value propositions and business models.
What is the program’s practical focus?
Delivered through theory, case studies, exercises and group projects, the program focuses on helping participants develop and present their ideas; active participation and preparation work are part of the learning process.
How can our organization get information?
You can request program and quote information through the Contact Form on this page. The trainings are intended for organizations and companies.